SEO Tips for Small Businesses: 5 Strategies That Work

Search Engine Optimization (SEO) can seem like rocket science, but the basics are accessible to everyone. Here are 5 proven strategies that deliver results.

1. Keyword Research - The Foundation Before writing any content, find out what your customers are searching for. Use free tools like Google Keyword Planner or Ubersuggest. Focus on long-tail keywords (3+ words) with lower competition.

Example: Instead of targeting 'accountant', target 'accountant for small businesses Prague'.

2. Quality Content Google rewards helpful, relevant content. Write articles that solve real problems for your customers. Minimum length: 800-1200 words for blog posts. Update old articles regularly - Google loves fresh content.

Our tip: Create an editorial calendar and publish at least 2 articles per month.

3. Technical SEO Basics

• Page speed: Your site should load in under 3 seconds. Use PageSpeed Insights to test.
• Mobile-friendly: Over 60% of searches are from mobile devices.
• HTTPS: Security certificate is a ranking factor.
• XML sitemap: Help Google index all your pages.

4. Local SEO For businesses with physical locations, local SEO is gold:

• Complete Google Business Profile
• Get reviews from customers
• Add NAP (Name, Address, Phone) consistently across all platforms
• Create local content (events, news from your city)

5. Backlinks - Quality Over Quantity One link from a reputable site is worth more than 100 links from spam directories. How to get quality links:

• Guest posts on industry blogs
• Partnerships with non-competing businesses
• Local directories and chambers of commerce
• Create shareable content (infographics, studies)

What NOT to do:

• Don't buy links
• Don't keyword stuff
• Don't copy content from other sites
• Don't ignore user experience

Conclusion: SEO is a marathon, not a sprint. Results typically appear after 3-6 months. Be patient and consistent.